The Whole Foods store located on the Lower East Side at 95 East Houston St. opened a brand new “beer room,” which stocks up to 300 different domestic and imported beers as well as a “circular counter with bartenders and six taps. Each will dispense beer made in New York State by companies like Brooklyn Brewery, Sixpoint, Kelso of Brooklyn, Ommegang, Blue Point and Captain Lawrence.”
I have yet to make it to the beer room, but I have heard from sources that people are recognizing how great these growlers are because yesterday at around lunch time they had already sold out of two of their six beers on tap. Including the Blue Point No Appologies Double IPA, which costs only $9.99 and is a strong 10% ABV. My friend Oli who works nearby informed me that he overheard other people in the beer room shocked and excited to hear the high alcohol percentages of the beers making the growlers even more economical. If you define a “drink” as a 12 oz beer that is 4% ABV (the way almost all big name beers are), the Blue Point No Appologies Double IPA is 12.3 “drinks” for $9.99 or 80 cents per “drink.” 80 cents per “drink” for a craft brew is pretty impressive in New York City where your typical six-pack of very uninspired beer at a bodega or grocery store will cost you 10 bucks.
I have also been informed that the growlers, which normally cost a 3 dollar deposit (they can be reused or returned to get your money back) are FREE through Sunday. Free growlers through Sunday! Currently my only set plans for the weekend are to take advantage of this deal.
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